What We Got Right (and Wrong) at Blurgs - Decisions, Team, Culture

I have this habit of sitting with my notebook and sketching out whatever fledgling ideas I get. It helps me visualize and start to slowly see my vision become concrete. So, when I had the  idea for Blurgs, I did the same. 

But as a fresher out of college, I hadn’t fully comprehended the scale of the task in front of me. Because on paper, everything seemed clear but the minute I started turning those ideas into reality, I realized the hardest part wasn’t figuring out what I wanted to build—it was deciding how to build it.

What I learned early on is that execution isn’t about action. It’s about clarity. 

It’s about making decisions—not just the big, flashy ones, but the small, daily ones that quietly define the future of your startup. And sometimes, it’s about having the humility to rethink your approach when things don’t go as planned.

I read somewhere that success is not the end goal. It’s the ability to do the boring stuff every single day, even when you don’t want to. That’s what makes the difference. 

I’m reminded of Marco Pierre White's quote:

“Perfection is lots of little things done well.”

That’s why I won’t tell you to “just do it” in this article. I’ll help you figure out how to define what success looks like, navigating the setbacks no one tells you about, and building the foundation for something that lasts. 

If you’re in the thick of this process, I hope these lessons from my experience will make your path just a little clearer.

Your Vision is Your Foundation

When I began building Blurgs, I knew what I wanted to create: a company that delivered world-class products without compromising on quality or efficiency. 

At its simplest, a vision is your anchor. It keeps you grounded when things get chaotic, and it helps you prioritize when everything feels urgent. But vision isn’t static. 

What I thought Blurgs would be on day one was different from where it evolved over time. The key was staying adaptable without losing focus—allowing the vision to grow without compromising its core.

One of the most important lessons I learned was how vision shapes decision-making. Every choice I made, whether it was deciding what projects to take on or what compromises to avoid, came back to one question: Does this align with what we’re building? 

That clarity made decision-making (slightly) easier and ensured every step we took moved us closer to our long-term goals.

Don’t obsess over perfection, aim for direction. And when you use that vision as a foundation, it becomes the force that drives everything you build.

When Things Go Wrong (And They Will)

Life is never a straight line. It’s always like a heart rate monitor, up and down. If there’s one thing I have learned it’s that whenever you’re feeling on top of the world, life has a way of bringing you down to earth.

Similarly, when things seem insurmountable, just keep trying and a door does open (trust me it does). 

So, coming back to the topic of having a clear vision, remember that nothing ever goes exactly to plan. Challenges are part of the journey, and how you handle them can define the future of your business. 

When I started Blurgs, I learned quickly that setbacks are constants.

The question I kept asking myself was: How do I keep moving forward when things fall apart? It wasn’t the big, obvious failures that tested me—it was the smaller ones. 

Deals that didn’t materialize. Delays that threw off our timelines. Each time, it wasn’t just my patience being tested—it was my ability to refocus and adapt.

The turning point? Shifting my mindset. Instead of dwelling on why something went wrong, I started asking: What can I take from this? A missed deadline became an opportunity to refine the product. A setback became a chance to rethink our strategy.

The key is learning from them and staying focused on what really matters.

Building the Right Team: It’s About More Than Skills

Equally important is the realization that you can’t do everything yourself. You need people around you to question your judgement, trust your judgement, and support you when the going gets tough.

Even if for nothing, the right people will break the tension with a joke. And help you refocus.  

I truly believe the right team is a support system, acting as a multiplier for your success. But finding and building that team goes beyond technical skills or ticking boxes on a resume.

When I started Blurgs, I was looking for people who believed in the mission. For me, values mattered as much as abilities. I wanted a team that wasn’t afraid to challenge ideas, bring fresh perspectives, and innovate beyond the obvious. 

My goal was to create a culture where individuality and creativity could thrive. Every person you bring on board should amplify your vision and challenge you to think bigger. For Blurgs, that meant creating a culture where people feel ownership of their work and trust the team. 

This encourages them to do their best thinking.

Here’s what I’d share with any entrepreneur: don’t hire for today—hire for the company you want to build tomorrow. Look for people who can adapt to the unknown and who are excited to grow alongside your vision. 

Because at the end of the day, a startup is only as strong as the people behind it.

Decisions That Define the Startup

With the right team in place, you’re ready to tackle one of the hardest parts of building a startup: making the decisions that will shape its future. In the early days of Blurgs, I realized that every choice—big or small—had long-term consequences. 

Some choices felt monumental, like prioritizing quality over speed. Others appeared smaller but just as important, like deciding how we measured success. 

For me, every decision came back to one question: Does this align with what we’re building? That clarity kept us focused, even when trade-offs were tough.

Balancing short-term needs with long-term goals was difficult, especially considering that quick wins are tempting. But they often come at the cost of focus. 

Instead, I learned to ask: What impact will this have a year—or five years—from now? That mindset helped us invest in decisions that mattered.

No one gets every decision right, but staying deliberate is key. Each choice is a chance to learn and grow. My advice: trust your vision, think long-term, and make the tough calls that align with your goals. 

Those decisions will define both your startup and you as a leader.

Building Beyond the Startup

The decisions you make early also define the culture you’re building. And culture, as I’ve learned, is what ultimately determines whether your company thrives or struggles. 

At Blurgs, every decision was about creating an environment where performance and care could coexist. But it takes intentional effort to build a workplace where people feel valued, challenged, and trusted. 

It’s not always easy, but when done right, it becomes the foundation for incredible achievements. For us, that effort has led to something I’m deeply proud of: a 0% attrition rate since the inception of Blurgs (>4 years)—unless you count those who left to chase their own startup dreams (we like to think of them as alumni, not deserters!).

In the next article, I’ll dive deeper into what it takes to build a culture of performance and care.